After this you should choose an eye shadow. Again, depending on where you purchase your cosmetics you may have trouble finding shades that look good on you as they arent always labeled for skin tones. From my experience I have found that for Cool skin tones, Pinks, Berries and Blue/greys seem to look best, for Warm skin tones Earth tones tend to look best (greens & browns and some reds ESPECIALLY for redheads), and for Neutral Skin tones, I try to combine the 2.
After you have chosen and applied the appropriate eyeshadow, you should apply an eyeliner and Mascara. For people with light colored hair, brown or brown/black is an excellent choice of eyeliner and mascara. For people with Darker hair, Black is best, Although black looks very dramatic on anyone, it is a great choice for evening time.
After eyeliner and mascara it is time to choose and apply a lipstick. Generally you should match your lipstick to your eyeshadow, keep it in the same general color family, so if you are wearing pink eyeshadow, try a similar color lipstick, maybe a shade darker or lighter. Grey eyeshadow looks great with different shades of red lipstick! As a rule of thumb, if your eyeshadow is shimmery, you should avoid shimmery lipsticks, and vice-versa. I recommend to all of my clients to DAB lipstick on, not to swipe it across their lips. By dabbing you have more control over the intensity of the color and you can make a more natural or bold look.
As with everything, this is just a guideline, play around with your makeup, take whatever seems helpful and leave the rest, this is just meant to give some suggestions, the best way to find out what looks best on you, is to try different things out! Good luck!